Blue Jeans

blue jeansOne of the most iconic items we have, and an example of wonderful design, are blue jeans. The colour is pleasing, the fabric (denim) is long-lasting enough to make jeans economical, they age gracefully (unlike some of the people who wear them), they are casual enough for many situations. They can be partnered with suitable tops to make them acceptable at times when more formality is required.

Jeans were invented by Jacob Davis and Levi Strauss in 1873. The story is that Davis approached Strauss with a view to making trousers from Strauss’s blue denim; the trousers were to have brass rivets to reinforce the pockets and other points of stress. Their intention was to make trousers for working men that were sturdy enough and hard wearing enough to attract lower-paid factory workers. However, when James Dean wore jeans in the 1950s movie “Rebel Without a Cause”, young people started wearing them in defiance of their parents’ fashions (and sometimes the parent’s wishes).

Today, it is almost impossible to go anywhere and not see people wearing jeans. The chances are that you are wearing jeans as you read this; your humble blogger is wearing Levis as he types this.

Why are jeans so popular? Partly the utility of the garment – long wearing and robust – but mainly this is a garment design that is flexible enough to be acceptable in almost all circumstances. If your jeans are clean, you can wear them anywhere. They have stood the test of time – 140 years – and this makes them a design to be admired.

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